Nguyen Thi Kim Hanh: Mother of the Yellow Chair Specialty Coffee
(Cafenews) - In 2015, Mr.Kim’s kimchi brand became popular with kimchi lovers. As for now, Kim Hanh appeared with this product: “premium coffee Yellow Chair Specialty Coffee”.
The journey from a common dish from Korea to the premium coffee of Vietnam of the Vietnamese-Korean couple.
I wanted to sell kimchi at the markets as an alternative to vegetables pickle, in the end I had to throw away 5 tons of kimchi. “Selling Mr.Kim’s kimchi brand is like marrying a mature daughter to a suitable and appropriate family”. And the second child is usually smarter and brighter that the first one. And our second child turned out to be coffee”, CEO of Kim&Kim owning Mr.Kim’s kimchi brand - Ms.Hanh shared.
The owner of Mr.Kim’s kimchi personify the M&A transaction: “Only after 5 years of flirting did we agree to marry our brand as a daughter to CJ corporation, so we can raise a smarter and quicker secon
“This parting, according to Ms.Nguyen Thi Kim Hanh - CEO of Kim&Kim company that owns Mr.Kim’s kimchi brand, is considered as marriage of a mature daughter into a suitable, appropriate family”, Ms.Kim Hanh shared her thoughts at the BSA center in HCMc city recently.
I hope that more farmers are willing to grow and process Specialty coffee so other-contries stop looking down their nose on us
I hope that more farmers are willing to grow and process Specialty coffee so Western people stop looking down their nose on us. There are approximately 10% of those that choose to switch to Specialty coffee, 20% in the future, for Vietnam that figure is less than 1%, such an absurdity!